Social and perceptional criteria for assessment online consumption

Abstract

The increasing intensity of the use of Internet resources dictates its conditions and changes in the field of sales, for effective communication with a potential buyer it is necessary to be part of where consumers spend their day – smartphones, social services. networks, instant messengers. The global e-commerce market continues to grow at a steady pace – this is the result of technological progress and the matured reality. Simplified payments, mobile purchases, work with voice-activated digital assistants and chatbots – all of these things act as a seller in the era of digital retail, artificial intelligence, and social perception takes an increasing place on the Internet. With the help of social perception mechanisms, people understand, interpret and assess social objects, both the current moment and the consumer’s life experience, his position is important. For scientific analysis, the definition of specific criteria is necessary.