Pragmatic potential of news mediatexts on customs and border protection

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The article deals with the pragmatic potential of media texts based on news from the official sites of the customs and border services of Belarus, Russia, the UK. The communicative strategies of informing and persuasion (through appeal and intimidation) are considered. The basic pragmatic intentions are analyzed – the inevitability of punishment, the formation of archetypes of law and justice, persuasion and intimidation. The category of evaluation and the method of image reinforcement are considered.

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БГПУ, pragmatic intention, pragmatic potential, communication, the category of evaluation, mediatext, news, customs, border protection, manipulation, archetype

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