Social - perceptual online consumption conditions

Abstract

The increasing intensity of the use of Internet resources initiates changes in the sales sphere, online stores are becoming increasingly popular among consumers, which contributes to the interest and growth of research in this area. The purpose of this study is to identify and structure socially perceptual conditions of online consumption. A qualitative study conducted made it possible to identify and describe the criteria, which are a necessary tool, the basis for evaluating online consumption. The proposed scheme allows you to adjust the conditions of online consumption according to the target audience and improve the marketplace.